01. Background

Mindset is a company dedicated to introduce learning methodologies to parents, schools and educators to improve cognitive, learning structures for children, letting them develop their own inner qualities and strengths without limiting them. It’s mainly focused on parents and teaches, because through them the impact will be transmitted further on upon the children.

02. Design

My main goal was to design an attractive logo & design system, that could be used for several purposes: web, print, cards, illustrations, etc. The challenge was to make a design that looked like it was focused for children, but at the same time looked professional and playful.